A video production company can offer you many different options when it comes to a video production studio. A Production house, as opposed to a film or television company, covers a broad range of topics ranging from corporate videos and infomercials to live shot inserts and webcasts. In general they do not produce feature films or television shows, but some do help to create mockumentaries and short webisodes targeted for online audiences.
If you are interested in creating a corporate video, there are different types of videos that could meet your needs, so it is helpful to find production companies that will help you deliver your message quickly, effectively, and skillfully. If you are looking to boost sales and traffic to your website, you will want to consider a marketing video. Marketing videos use testimonials, product highlights, instructional or “how-to” video, and viral video to turn casual web browsers into potential leads for your business. Staff training, role-play and safety videos are a different type of corporate video, which makes integrating new employees into your team much easier. The video production company that you choose should be able to help you with pre-production, including script writing and storyboarding, production, and post-production for your corporate video.
Some video production studios are equipped to shoot live news inserts for local and international news outlets. These usually come with the option of customizable video backgrounds through the use of a green screen. High quality lighting and sound is also essential for a video production studio, so make sure that the company you use has experienced lighting and audiovisual technicians on staff. Multi-camera studios featuring broadcast-quality equipment are available in some facilities, with additional options occasionally accessible like makeup, wardrobe, and Internet connectivity. Whether you are a large or small organization, take the time to research the different options for local video production studios to make sure that you end up with a professional and comfortable studio experience!
